Choose keyword frequency over keyword density. The investment in marketing automation and your agency pays off the longer you both use it. In an effort to improve the overall quality of their results, Google and the other engines have made many adjustments to the way they index and rank web …

In the world of search engine optimization (SEO). Social media can drive traffic to a brand's website when visitors click on a URL embedded on a site. Two terms you'll hear mentioned a lot when talking about SEO ranking factors are on-page SEO and off-page SEO. Recently, I came across …

When the company deviates from the norm and announces updates in advance, it usually describes the nature of the update generally, such as stating that the update is meant to improve the evaluation of content quality. Content serves as a much better citation than a sales page. Like it or …

Other times you may want to prohibit them from crawling certain parts of your website, which you can do in your robots.txt file and via REP. The search engines focus on quality content, with articles that are longer than 2,000 words often being featured on page one. With …

It's all very well to know what problems you can look for and fix to improve the stability of your rankings. However, as with everything, prevention is better than cure. Once you've identified and fixed the SEO elements causing your problems, whether they are issues described in this post or …

Its important to understand the difference between SEO friendly and SEO strategy. In a time when attention spans are shorter than ever, you'd expect that shorter and easier to read posts would be winning points with search engines. But that couldn't be further from the truth. Google still privileges longer …

The creation of relevant and competitive Keywords is a finite process and may take months for a Web Developer to actually see results from their techniques used. This is pretty much what a typical search engine would do before indexing your web pages. Your header tags provide structure and context …

This will definitely affects SEO strategies and it should be changed accordingly otherwise results in negative effects. Search engine optimization, while a very technical practice, is a marketing function-and it needs to be treated like one. you just have to convince them that you are the right business to purchase …

A Meta Description tag should be a well written, straightforward sentence that contains your keywords and the major feature/function/benefit of your business and the page that's being featured. Emphasizing fast results is what Google is all about, and your content title and description need to reflect that. Giving …

Your content is essential, but Google's ability to count incoming links, in addition to content, was considered a major breakthrough. Search ads can be effective for local businesses. Each piece of content you audit will have several data metrics attached to it. Visually, I prefer handcrafted antique wooden rocking horses …

This process is repeated until all scenarios were tested, i.e. Increasing sales can be accomplished through price changes, contests, or coupons. With over 6 websites online for every person on earth, you need to be ready to work if you want your site to standout. Visually, I prefer a …

Practice makes stuff happen and takes discipline. For this reason, its only right we start with link building as an important off-page SEO factor before moving on to other off-page elements you should optimize to better your ranking. Many forces impact marketing communications. My grandson would love a well made …

When you've listed out your URLs and their keywords, run down the list and look for any duplicate entries. Note any errors you notice with your global navigation at first glance, but for the sake of time you don't have to review every single link in your global navigation. The …

Flash, undoubtedly tempts attraction, but it has the bad side too. Flash is like Hulk- Big and Bulky! Flash objects are famous for overloading and even crashing web pages. Another loophole with flash is that it is incompatible with mobile devices. The SERPs will most likely choose to display your …

After conducting some keyword research around those phrases, settle on the ones that have a good search volume and are as specific as possible. The more specific a key phrase, the more likely a customer is to convert as they are able to find exactly what they have been searching …

The header is given more weight than the footer and typically the body text is given more value than both (since that is where the page has the ability to distinguish itself from borrowed elements, i.e. navigation, etc.). Don't make the mistake like many webmasters do in targeting one …

People buy from businesses they trust, not businesses that publish low quality, untrustworthy content. Anchor text can take a number of different forms from keyword related anchors, to branded anchors, to normal URLs. forgetting certain image optimizations can do more harm than good. Recently, I came across these interesting rockinghorses …

You would have already searched something on Google - when you look at the first couple of results, do you expect them to present what you searched for? Being ranked highly is of great benefit - it will create the impression that your website is one of the industry-leaders, a great service …

Despite its clear suitability for this purpose, most marketing specialists don't use Twitter to understand and reply to customer feedback. Search Engine Optimization is all about making your website more visible to people who are using search engines to look for your product, brand, or services. The hierarchy of effects …

Check archive.org (Wayback Machine) or Screenshots.com to make sure the website has a clean history, particularly its most recent history. This has happened to me a couple times, so I look out for it now. If at any point it looks like the domain was home to a …

There's nothing like marketing in the minute. You don't have to worry about every literal version of a keyword or phrase in the current context-based era of SEO, but you also can't ignore the searcher and theirintent. Nonetheless, each one will present you with the search form and a SERP …