Go long-tail and forget SERPs

However, relying solely on any one of these search technologies will only result in a compromised ability to source relevant candidates. See article 14 for more information. I wonder how Nursery App works in the real world? I'm Country Web going to give you a target word count, because high-ranking …

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Actionable tips on SERPs and Twitter

Based on those variables and the client's site metrics we develop the following Opportunity Scores metrics: This includes ranking and appearing well for search terms and variations that are used by your target audience in natural or organic search listings. We know a company that can help with roller garage …

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Programs that drive results through keyword combinations

Smaller errors can have a significant effect as well, but by this point your domain authority is so well established that it won't take much time or effort to fully recover. Google wants online users to have a great, relevant online experience, and that means your links need to be …

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The secret behind blogs

What digital strategies do marketing professionals employ? You go to Google and type designer satchels. Could storytelling with data be of real value to your business? If URL shortener rank well for a keyword and attract a visitor who isn't relevant, it won't actually help your website. Google knows how …

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Top advice about the expanded listings on your site

Quite reasonably, search engines figure that the TITLE tags may indicate the article's title -- and, therefore, its subject. In case you check out the screenshot and get overwhelmed, do know that there are a variety of ways to add Schema markup to your site without touching any strange markup. Although …

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What are the merits of orphaned pages on today's web?

It is also clear that Google is not standing still in its pursuit to maintain and increase its search engine market share dominance. Of course, these numbers are SEMrush guesstimates based on their rankings, search volumes and advertising costs for the phrases that they're ranking for. Studies have shown that …

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Its easy to rank on Google if you focus on trust based marketing

On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that Google and other search engines consider important, it's easy to get into the habit of checking them off …

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Understanding the importance to SEO of click bait articles

There are hardcore purists who insist that SEO is perfect for everybody and will perpetually remain a viable and cost-effective marketing strategy, but there are also business owners who refuse to partake in what they feel is an unsafe and questionable strategy, and tons of variance in the people in …

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The best advice I've listened to about scraping

If the content has been optimized with the right keywords in the right density, it has the values and desired SEO power that can bring to you good business and a better Google search engine ranking. Your website is one of your most important pieces of digital equity, and one …

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Getting to grips with local search as part of your SEO tactics

Long-tail keywords are terms that are more specific. Search engines make a wide variety of data available that can provide detailed insight into the intent and motivation of potential customers. Getting BT leased lines used to be the only option in the UK but now there are other options for …

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Create an Engaging Web Presence by the use of content

Hashtags can really help to expand the reach of your tweets and help you to get more followers. Here at Ginger Nut Media we specialise in Email Marketing and Lead Generation, which are also key examples of marketing your company correctly. A friendly, reliable approach to customer service with highly …

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The best advice I've listened to about analytics

If you use a bad strategy, like posting external links without direction or stuffing your content full of keywords, you aren't going to drop in rank significantly because you're already at the bottom. If you want your links to appear natural, however, you'll need to make sure your citation is …

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heading

Needless to say, Google is going to make meta descriptions and meta titles short for mobile sites. So it is advisable that you should not write long Meta descriptions and titles. Else, they will be truncated by Google. For starters, your link building agency should know what other SEO strategies …

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Taboos about dynamic pages that you should know

SEO isn't magic or voodoo. I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don't listen to them. However, if you pressure them to churn out more work, they may give into your requests, and publish an excessive …

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Add pagination to endless scrolling pages

However, Google is continuously making updates that reduce the power of companies who simply pour money into keywords until they dominate the competition and instead increase the power of high-quality businesses. Rather than aiming for an objective goal, such as getting 1,000 visitors a month by September, aim for …

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Start simple, but don't forget webmaster tools

Search engines drive dramatic quantities of focused traffic, comprising people intent on accomplishing their research and purchasing goals. Directly beneath the header that contains the target keyword, you should write the answer to the question, keeping it between 54–58 words in length. Have you tried listing your organisation in …

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Losing Focus on link exchanges

Search engine optimization (SEO) is the process of generating more organic (i.e. free, natural) traffic from sites like Google, Bing and Yahoo. Integrate keywords, not only into the content itself, but also into the title, the meta description and even the canonical URL. If you're buying a pashmina scarf …

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Difficult things about sitemaps

If an agency uses bots to publish links across the web, you should probably stay away from them. On-demand, daily reporting is part of the Domain Authority analytics feature, allowing for thousands of links per domain. How can a url shortener help promote your site? Mobile InfoHost and mobile web …

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Things about plugins you have to experience yourself

But as we've all experienced firsthand, the world of SEO changes quickly, often without warning, and sometimes so subtly that the differences are almost impossible to discern for any but the most attuned to algorithm changes. A webpage is considered loaded as "document complete" when it has loaded enough to …

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Update your cloaking on a regular basis

When you are ready to take things to the next level, these five steps are a great place to start. Along similar lines, don't try and artificially stuff keywords into your title tags. If the Google bot goes through your website and manages to access all sub-pages within just a …

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Enthusiastic about page impressions

Choose keyword frequency over keyword density. The investment in marketing automation and your agency pays off the longer you both use it. In an effort to improve the overall quality of their results, Google and the other engines have made many adjustments to the way they index and rank web …

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