However, Google is continuously making updates that reduce the power of companies who simply pour money into keywords until they dominate the competition and instead increase the power of high-quality businesses. Rather than aiming for an objective goal, such as getting 1,000 visitors a month by September, aim for …

Check archive.org (Wayback Machine) or Screenshots.com to make sure the website has a clean history, particularly its most recent history. This has happened to me a couple times, so I look out for it now. If at any point it looks like the domain was home to a …